Customer Engagement

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    Bank CMOs: Five Things to Know About Modernizing Your Marketing Model

Bank CMOs: Five Things to Know About Modernizing Your Marketing Model

By |Jun 28, 2018|

Guest by Michelle Monck, Xerox Industry Capability Leader, Financial Services. @mmonck

The 2018 Edelman Trust Barometer has published the latest trust scores for financial services. It shows that

Why Does Customer Loyalty Matter? Do The Math.

By |Jun 21, 2018|

Guest post by Chris Wood, Xerox Customer Communication Management Global Offering Manager

Say you have one million customers and lose 20% per year. That’s 200,000 customers gone.

How Retailers Can Succeed at Customer Experience

By |Apr 26, 2018|

Guest post by Hervé Lesage, Xerox Communications Services Marketing

Customer behavior catalyzed by technology has changed the way we do business. Retail is no exception, as innovative

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    Manufacturers: Make Product Information Mobile with Augmented Reality

Manufacturers: Make Product Information Mobile with Augmented Reality

By |Mar 28, 2018|

Guest post by Hervé Lesage, Global Marketing, Xerox Communication Services

Good product information matters on many levels: brand reinforcement, service efficiency, and cost of business. Add customer

A Simple Question Keeps Communication Lines Open

By |Aug 30, 2017|

Guest post by Amy Gamble, Vice President, Managed Document Services, Global Service Delivery Excellence, and Barbara Von Bergman, Xerox Global Program Manager

We know how important it