The Single Most Underrated Feature On Facebook

By Kate Dobbertin Bernola, Communication & Collaboration Project Manager, Xerox Corporate Communications

My sophomore year college roommate was from Hong Kong.  Of course, she spoke perfect English, so there was never a communication problem – until we were separated by a few continents after graduation and began connecting on Facebook.  Suddenly, strings of strange characters began appearing in my newsfeed, and I felt a cultural gulf between us that had never been there before (I also began to wonder how, exactly, one types in Chinese).

Bing translation feature on Facebook postsBut then I noticed something wonderful.  When Facebook detects writing in a foreign language, it adds a tiny button at the bottom of the post:  See Translation.  Call me a starry-eyed idealist, but I believe this button has the power to change the world.

My role at Xerox involves helping employees communicate and collaborate with each other, primarily through platforms such as SharePoint and Yammer.  Translation is a constant problem, and if either of these platforms were to enable a similar function, the impact on the business could be huge (I’ll let you use your imagination on this one).  Facebook’s translations (which are provided by Bing) are far from perfect, but sometimes all you need is a rough approximation – and I’m willing to bet a smarter translator is just around the corner.

So here’s my challenge to Facebook and Bing: add another button beneath each translated segment – “Correct translation.”  Sure, you might get a few thousand comments from smart alecs, but I’ll bet millions would jump at the opportunity to help you improve the translator.  Free data for you, smarter translation for everybody else.  Businesses would benefit (fewer requests for translation results in less marketing spend), social media would benefit (more communication = more eyeballs = more ad sales), and the world might just become a better place to live.  After all, our opinions of other cultures and value systems can be drastically altered simply by interacting with them.   Cue Dionne Warwick.

Side note:  Google provides its own translation feature for Chrome; it translates webpages, search results and more. Do you have a favorite?  Which translator works better – Bing or Google?

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  1. Jessica Minghinelli October 11, 2012 - Reply

    Nice post! I love Chrome but I hate that “do you want to translate this page?” message quite annoying. It keeps appearing, page after page, even though you clicked on “no” 2 seconds before. So for me the very discreet bing button works better.

  2. Jessica — I agree, and I also have the opposite problem. Sometimes Facebook / Chrome does not recognize that the post / page is not in English, so there’s no prompt for translation. Perhaps I’m just missing it, but I wish there were an easy way to call up the feature in that circumstance.

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