Finally Time to Take the Pain Out of Mobile Printing

By Fred Ramsey, Worldwide Product Marketing Manager, Xerox Office and Solutions Business Group

Can you imagine a modern superhighway without an off-ramp?   It would certainly be a strange road.  But, that’s precisely where people’s mobile phones and tablets are today with respect to “printing.”  Sure, we can view millions of photos and documents on a smartphone or tablet, but very few people can get a print out! (Mobile Print User Infographic)

Over the holiday, I surveyed my friends and neighbors.  I asked everyone how do they print from their smartphone or tablet?  (Yes, my parties apparently need more wine).  About halfway through, I felt like Christopher Columbus. I insisted, YES, you can print from a mobile phone and yes, the world isn’t flat!

simple mobile print cloud app from xeroxEveryone said they use some crazy workaround with a PC somewhere.  A formal InfoTrends survey  also found people can’t print from their mobile devices because of a) lack of access to a valid printer (48%) and b) lack of support from their mobile device (32%). (Infographic: Mobile Print & IT)

So, why is printing from our mobile devices such a big hassle?  The answer is deceptively simple.  Our mobile devices basically don’t have any of the necessary software to make a print!  Our legacy PC desktops have a large and expensive suite of software designed to print  (e.g. Microsoft Office, Adobe, Print Drivers, etc).  Our phones and tablets simply don’t have or can’t have the necessary software loaded.  The cost and compatibility hurdles painfully high.  Sure, iOS has AirPrint but that doesn’t help Android users nor does it work with most people’s printers. Sure, HP has a bunch of solutions, but that doesn’t help me print to a Lexmark, Xerox or Dell.

This is where a cloud print solution quickly and easily fills a gap.  Let’s consider your smartphone again and take an Excel spreadsheet.  How can I share my spreadsheet?  The screen won’t do.  I don’t have the software loaded anyway.  With a cloud print service—One click and I format, set staples, set copies, send.  All the work that my PC used to do.  In other words, I’m letting the cloud print server do all the “work.”  With a mobile cloud print service, I now have access to the necessary software for my phone.  I am simply “renting” the cloud to get my prints.  Keeping it simple and convenient is a key point.

What are the “gotchas” to Mobile Cloud Printing?  You do have to consider a small rental charge to use the service but typically that is pennies per day.  I would recommend using a secure cloud solution from a reputable vendor like Xerox.  Bottom line, mobile cloud print gives you quick and easy access to printing without a hassle.

Take a look at this 90 second Xerox Mobile Print Cloud demo using a tablet that shows printing to HP, Xerox, Lexmark and Ricoh.  I’d love to hear what you think.

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4 Comments

  1. Penny January 17, 2013 - Reply

    hi
    what about apps? any good ones out there you could suggest please? have heard print n share is a good one to use? thanks! 🙂

  2. Breanna Banford (Xerox employee) January 17, 2013 - Reply

    Hi Penny – we’re a little biased 😉 the Xerox Mobile Print Cloud app is available for download. It could be a great option for your business. You can find more info here: http://www.xerox.com/mobileprint

  3. Fred Ramsey January 17, 2013 - Reply

    Penny,
    Also, print n share has its advantages. If you are on an iOS device and have text and photos, it could be a fit. That said, one key problem is that it doesn’t use a native Microsoft Office converter. Why does this matter? If you have a doc in Word, PPT or Excel the images and text might not align the way you expect. So, I guess for $10 you can’t lose. You might also look at PrintBack. It’s free but uses your PC to print–the advantage is that it renders MS Office accurately too.

    As I wrote, your iOS doesn’t have the underlying software so, the solution you pick has to deal with this fact…..either add the MS Office value or print sometimes wrong….Hope I helped!

  4. Janell Poulette February 17, 2013 - Reply

    This is such a great article. So many people have mobile devices but we still need to print stuff. The cloud print server sounds like the perfect solution.

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