Carro Ford

Content Marketing, LEO

A versatile and very experienced content marketer who helps connect business professionals to information that helps solve business problems. Also the author of "The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude."

Why Does Customer Loyalty Matter? Do The Math.

By |Jun 21, 2018|

Guest post by Chris Wood, Xerox Customer Communication Management Global Offering Manager

Say you have one million customers and lose 20% per year. That’s 200,000 customers gone.

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    6 Questions About Workflow Apps for Digital Business and Compliance – Part 2  

6 Questions About Workflow Apps for Digital Business and Compliance – Part 2  

By |Jun 19, 2018|

Did you read the first post in this two-part series about introducing apps-based document workflow into your organization? Blog #1 tackled three questions related to building

The Pursuit of a Paperless National Health Service

By |Jun 12, 2018|

Guest post by Jonathan Elliott, Xerox Director and General Manager of Public Sector

For healthcare to work better, clinicians need the latest information at their fingertips and

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    6 Questions About Workflow Apps for Digital Business and Compliance – Part 1

6 Questions About Workflow Apps for Digital Business and Compliance – Part 1

By |Jun 6, 2018|

The webinar, “Documents, Compliance and Apps: Do You Know Enough to Avoid Risk?” tackles interesting questions about adding apps, justifying apps, building them, app adoption and

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    How Content Management Helps Deliver Product Information via Augmented Reality

How Content Management Helps Deliver Product Information via Augmented Reality

By |May 29, 2018|

Guest post by Hervé Lesage, Global Marketing Manager, Communication & Marketing Services

Shrinking electronic devices and improvements in connectivity continue to change how we access product information.