I’m not a search engine optimization (SEO) expert. Not even close.

But I’ve always tried to maintain at least a modest baseline-knowledge of SEO best-practices because I know among this blog’s readers there are those whose job it is to ensure their business stays relevant in terms of Google search results.

And optimizing a company’s search engine rankings is a much more complex undertaking than ever before. What’s more, the game changes every time Google updates its search search-ranking algorithm.

Staying up to speed can be exhausting at best, and overwhelming at worst.

Which is why I’ll cut to chase and share with you the following infographic, “Google’s 200 Ranking Factors—The Complete List,” courtesy of digital marketing firms Backlinko and Single Grain, as provided by HubSpot’s Inbound Marketing blog.