Today one of my Xerox colleagues shared a fantastic article written by guest blogger Lisa Rawa, President of Marketing for Printing Industries of America.
Ms. Rawa discusses the value of print, and it’s importance in light of all the recent false claims made by industry giants such as Google and Toshiba, stating that print is not socially responsible or environmentally friendly (Google’s ‘Go Paperless in 2013’ and Toshiba’s ‘National No Print Day’). Printing Industries of America created the ‘Value of Print’ campaign as a response to false claims about print’s negative impact on the environment and the loss of its effectiveness.
Interesting facts from the campaign:
- Printing is the only medium with a one-time carbon footprint, as all other media require energy every time they are viewed
- 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase
- 76% of small businesses state that their ideal marketing mix is a combination of print and digital communications
Awesome comment “•Printing is the only medium with a one-time carbon footprint, as all other media require energy every time they are viewed”
Sayed, I agree. A great observation, stated very simply. It’s hard to argue with such a statement. Thanks for reading and for taking the time to post a comment.