Reasons to Pay Attention to Mobile Print in 2013

By Breanna Banford, Social Marketing Specialist, Xerox Channel Partner Organization

As we enter 2013, many business professionals are looking to find new ways to simplify work processes and eliminate unnecessary hassles. One topic of conversation that hasn’t taken off as widely as expected in the past couple years is mobile print. While at first thought it seems like an oxymoron – some ask: “didn’t you get a mobile device to eliminate paper?” – people still print. Now, there are solutions that make it easier than before by printing from your mobile device to any printer wherever you are.

Why does it matter to you and your business?

  • Tablet usage among Gen-Y is growing. They’re the next set of employees entering the workforce at a rapid pace. Finding applications that fit the technology they rely on is imperative.
  • There’s demand for mobile print: 60% of you want it, but only 5% of companies have deployed mobile print offerings.
  • It can be applied to a variety of industries. For example, offer mobile print options to university students and staff or include it as a free service for hotel guests.
  • Mobile apps make it simple to print anywhere. Xerox Mobile Print lets you print to nearly any printer from your tablet or smartphone – click here for a free trial.

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How would you benefit from mobile printing?

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6 Comments

  1. Penny January 4, 2013 - Reply

    already benefiting from it, our sales team have tablets and use print n share to print the receipts and other paperwork out, instead of having to come back to the office to print!

  2. Rob Houston, Xerox January 4, 2013 - Reply

    Good article Breanna – a heard another stat recently that supports this idea of common work processes moving from desktop to mobile devices. According to Litmus (Email Analytics, Sept 2012), more email is being read on mobile devices than in desktop email clients or via webmail interfaces. With that much information being processed on mobile devices, other desktop-centric capabilities like print will naturally be required for people to be able to accomplish their jobs.

    I found that stat, and there are many others, at this page: http://www.emailmonday.com/mobile-email-usage-statistics

  3. Business of Work January 4, 2013 - Reply

    Penny – That’s a plus! Great to hear.

    Rob – Good add and thanks for sharing the stats. I also find myself accessing my email more on my smartphone, especially when I’m not tied to my desk for the day. It seems like a natural transition to rely on our mobile devices when we can afford to leave our laptops or other bulky technology behind.

  4. Augusto Machado January 5, 2013 - Reply

    Very nice article. I’ve hard this before and my conclusion is that printing will never end. You can take all your documents in a mobile device, but if you are in a meeting or even looking for a new job, you’ll probably face situations where a printing is needed. How would you manage that if you don’t have the right tools on your device? Certainly the industry should pay attention to this problem.

  5. Walter Willets January 5, 2013 - Reply

    People change faster than companies. Thats why I think we will need more time to get into a virtual world. We are using tech stuff and mobile is helping us to have more global presence. Meetings are happening virtually more than ever, but you will always see papers on the table. Its our culture and it will tank longer to change.

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